Background Music Strategy

5 Minute Read

The Power of Music Genres: How Different Sounds Can Shape Customer Emotions

Unlock the potential of music to create memorable customer experiences by understanding the impact of different genres on emotions and feelings.

by Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic Media

As a business owner, understanding customer emotions and using them to your advantage can be the key difference between success and failure. Music serves as an effective tool for controlling customer emotions in many settings––from retail stores to restaurants to businesses all over the world.

Shape Customer Emotions

But did you know that different music genres have unique powers that can boost customer happiness and even spark engagement in your brand? In this blog post, we will discuss the top musical genres and how you can use them to shape your customers’ emotions towards your business.

  • Upbeat and Positive | Pop Music
    If you want to create an energetic and optimistic atmosphere, pop music is a great choice.
  • Calm and Relaxing | Ambient Music
    For a more relaxing and peaceful environment, ambient music is a good fit.
  • Sophisticated and Stylish | Jazz Music
    Jazz music can create a sophisticated and stylish atmosphere, perfect for high-end restaurants or boutique stores.
  • Lively and Fun | Latin Music
    Latin music can create a festive and lively atmosphere, perfect for bars or clubs.
  • Romantic and Intimate | R&B and Soul
    R&B and Soul music can create a warm and intimate atmosphere, making them a great choice for restaurants, bars, and cafes.
  • High Energy and Exciting | Electronic Dance Music (EDM)
    With high-energy beats and intense rhythms, EDM can create an upbeat and exciting atmosphere, making it a great choice for clubs, music festivals, and fitness studios.
  • Relaxed and Positive | Reggae
    Reggae music is often associated with relaxation and positive vibes, making it a great choice for beachfront restaurants, outdoor cafes, and vacation resorts.
  • Cozy and Introspective | Folk and Indie
    Folk and Indie genres can create a cozy and intimate atmosphere, making them a great choice for small cafes, bookstores, and boutique shops.
  • Loud and Energetic | Heavy Metal and Rock
    Heavy Metal and Rock music are often associated with intensity and aggression, making them a great choice for sports bars, clubs, and concert venues.

Creating the right atmosphere with music is a powerful tool for businesses to influence customer emotions and boost their experience. By understanding the underlying power of different genres and selecting the best one to fit your business goals, you can ensure that your customers have an unforgettable experience every time they come by. With some careful selection and strategic use, you can make sure your customers feel the power of music and keep coming back for more.

Happy tunes!


Unforgettable experience

Trust Your Music Needs to SiriusXM Music for Business

Streaming music has never been easier. Our commercial music service allows you to access over 240 commercial-free music stations and 10,000+ Pandora playlists. Start streaming now and see the difference SiriusXM Music for Business makes.

Related Articles: Commercial Music Service

Extended Warranty

Help us keep your music playing. Join the thousands of clients who have benefitted from our extended warranty program.

Reduce Downtime
  • Our extended warranty provides an advance replacement. The manufacturer's warranty does not.
  • In other words, we will immediately send you a new player if yours breaks.
  • Without the extended warranty, if your player breaks, you'll have to send it to our warranty team for analysis before we can replace it.
  • This process can take a 7-10 days between shipping and testing.
5 Year Coverage Options
  • Business players operate 24x7, often in environments hostile to electronic devices.
  • The manufacturer provides a one-year warranty on this player.
  • Our extended warranty will provide replacement coverage for 5 years from your date of purchase.
  • Our goal is to keep your music playing.
  • This is why we make the extended warranty so inexpensive.
  • For the price of $1.00 per month, this is the best insurance you have agaisnt silence in your business.
Most Popular: SiriusXM Digital Streaming Player

The Grace Digital BR3 player is the most affordable and easy-to-use way to
get SirusXM into your business.

Grace Digital BR3 Player

Model: Grace Digital BR3 Player

SiriusXM Sound Station

Player + speaker combo for small offices. Play music anywhere you have Wi-Fi. Requires Streaming Subscription

Sonos Speaker

The all-in-one wireless speaker is also your business music player.
Requires Streaming Subscription

Satellite Radio

For sites with no Internet connection. Get music directly from the satellite and bypass your data network.

Use My Own Player

(Subscription Only)
Stream from your iOS, Android, Kindle, or any PC or MAC.

or call 844-229-1217

M-F, 9:00 am - 6:00 pm EST

Streaming Music Package

For businesses with high-speed internet access

Satellite Music Package

For businesses that cannot use the internet for music

Listen on a device you already own

Start Streaming Now >>

Mobile Device Activate your iOS, Android, or Kindle
Sonos Activate your existing Sonos speaker
Connected Devices Activate your Apple TV, Alexa, Chromecast, or any SiriusXM-enabled streaming device
PC or Mac Listen on your internet-connected computer
SiriusXM Business Player Activate your existing SiriusXM business player
Satellite Radio Activate your existing Satellite Radio