Background Music Strategy
20 Minute Read
Guide to the Best Property Tour and Open House Music: How to Create a Welcoming Environment with SiriusXM Music for Realtor Agencies during Open Houses and Property Tours
by Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic Media
Music for an open house plays a surprisingly influential role among the tools used to craft the perfect environment for property showings. It’s a universal language that can set the mood, evoke emotions and subtly influence a person’s perceptions. The right soundtrack can turn a simple property tour into a memorable experience and create a warm, inviting atmosphere that prospective buyers find hard to forget.
This is where SiriusXM Music for Business comes into play. As a leading provider of professionally curated playlists, it offers a uniquely tailored solution for businesses aiming to enhance their customer experience. This article will explore how real estate agents can harness the power of open house music to captivate potential buyers and amplify the inviting atmosphere of their properties.
How Open House Music Sets the Scene
Music holds a special place in our hearts and minds, and it’s no surprise that it significantly influences our moods and environments. Studies have shown that music can alter our feelings, calm our senses and even modify our behaviors. Whether it’s a soothing symphony or an upbeat pop song, the right music can profoundly and often unconsciously influence our emotions. You can use open house music to take advantage of all the benefits music offers.
In the context of customer experiences, music acts as a silent persuader, subtly shaping people’s perceptions and interactions.
A well-chosen soundtrack can make a space feel more welcoming, luxurious or exciting, enhancing the customer’s overall experience. For instance, in retail environments, strategic use of music has been shown to encourage customers to spend more time in stores and, as a result, often spend more money. You can put music for open houses to work for you, influencing people to stay longer in a home and learn more about it.
Research also shows the calming effects of music. The appropriate composition can slow our heart rate, reduce anxiety and encourage the release of dopamine, which is associated with happiness and well-being. Slow-tempo music, in particular, can create a serene atmosphere, gently leading listeners into a state of relaxation.
Whether it’s the soft strumming of an acoustic guitar, the gentle melodies of a piano or the rhythmic hum of nature sounds, calming music acts as a soothing balm. It’s a refuge from the everyday hustle and bustle, offering listeners a tranquil space where stress can melt away and tranquility can take root, allowing visitors to concentrate on the features of your house.
Music has a remarkable ability to influence our perception of time. When we listen to music that we enjoy, it can make perceived wait times feel significantly shorter. This phenomenon is known as time distortion, and it happens because music captures our attention and immerses us in a pleasant auditory experience. It distracts us from the ticking clock, creating an enjoyable diversion.
That’s why many businesses, including restaurants, doctor’s offices and customer service lines, often use background music. By making wait times feel less tedious and more enjoyable, music enhances customer satisfaction and can significantly improve the overall experience. Music for real estate showings can take advantage of this phenomenon, soothing people as they wait to speak to you during a busy open house.
Music also can elevate the perceived value of products or services being offered. When used strategically, music can create an ambiance that aligns with the product’s branding and target market, thus enhancing its appeal. For instance, playing classical music in a high-end store can evoke feelings of sophistication and exclusivity, subtly suggesting that the products are superior quality and worth the investment. Similarly, in real estate, the best open house music can underscore the lifestyle and comfort associated with a property, making it seem more desirable and valuable to potential buyers.
Find the Open House Music You Want at SiriusXM Music for Business
With 240+ music channels and over 10,000 Pandora Artist Stations, SiriusXM Music for Business has the open house music you need to set the right tone for your property showings. Plus, we have ad-free options, and all our music is legal to play. Start streaming SiriusXM Music for Business now.
The Best Background Music for Selling a House
The best background music for selling a house depends on a variety of factors, which you need to consider carefully. To select the best music for an open house, you should answer the following questions:
Type of House
Foremost, your open house music should align with the style and value of the property. A luxurious, high-end home might benefit from a classical or jazz soundtrack, evoking feelings of elegance and sophistication. Conversely, a cozy, family-centered home might better be served by soft, warm tunes that elicit feelings of comfort and togetherness. In contrast, Sinatra tunes would suit a mid-century modern home.
Target Audience
The target audience is another crucial consideration. If the property is more likely to appeal to a younger demographic, modern, upbeat tunes may be better. For an older, more traditional audience, timeless classics or smooth jazz could be more suitable.
Neighborhood
The location of the property also plays a role. The best open house music might be breezy tropical tunes for a beachfront property or softer folk melodies for a country home.
Timing
The timing of the open house can influence your choice of music. Light, upbeat music can energize morning viewings, while calming tunes can help create a relaxing atmosphere for evening showings.
Emotions
The emotions you aim to evoke during an open house significantly affect the type of music you should play. The goal is to create a mood that enhances the property’s appeal and resonates with potential buyers. We’ve discussed how classical music or smooth jazz can evoke a sense of luxury and sophistication. On the other hand, a modern, city dwelling aiming to attract a young, trendy audience could pair well with upbeat indie or electronic music.
The music should act as a soundtrack to the story you’re trying to tell about the property and the lifestyle it offers. In this way, your open house music can be essential in creating a compelling and emotionally engaging experience.
How SiriusXM Music Can Help Pinpoint the Best Open House Music
The best open house music can set the stage for a successful event. But selecting the right music for a house showing can be stressful, considering all the available options.
SiriusXM Music for Business takes the worry out of the process with carefully curated playlists sure to please your visitors. You can choose from options like:
- Channel 66: Smooth Jazz
- Channel 67: Classic Jazz
- Channel 76: Symphony Hall
- Channel 24: Radio Margaritaville
- Channel 49: Classic Soul & Motown
- Channel 53: Smooth Electronic
- Channel 77: Bluegrass Junction
- Channel 741: The Village (Folk)
- Channel 70: Siriusly Sinatra
- Channel 693: Family Friendly Pop
When you choose SiriusXM Music for Business for streaming music, you get to take advantage of all the great benefits our service delivers:
Ad-Free Music
Ads and disruptions can ruin the flow of your open house and break the spell you’re trying to weave. We offer a wide range of music that’s ad- and disruption-free, ensuring a peak experience for your visitors.
Legal Music
It’s tempting to turn on Spotify or use your personal SiriusXM account when you want open house music. But copyright laws are strict regarding music used for business purposes. In most cases, you must secure permission to play songs, which can be a confusing, time-consuming experience. Without that permission, you can face stiff fines and legal action. SiriusXM Music for Business simplifies the process by securing all the needed copyrights, so you can play music for your open house worry-free.
No Repeats
There are few things as irritating as hearing the same song over and over. But each of our playlists contains an extensive selection of tunes, guaranteeing a repeat-free experience.
Info and FAQs About Music for Open Houses
SiriusXM Music for Business does more than offer the best music for open houses. We’re also a go-to source for a wide range of music-related information. Read on for the details you want, or visit our FAQ page for additional answers.
What Music Should You Play During An Open House?
You should play open house music that matches the home’s style, your targeted demographic, the emotions you want to evoke and the overall feeling of the neighborhood.
Is Background Music During a Showing Necessary?
Background music during a showing isn’t absolutely necessary, but it can help create a relaxing, enticing atmosphere for buyers.
Tips For Choosing Music For Open Houses
Tips for choosing the best music for open houses include:
- Consider the style of the house
- Match your target demographic
- Think about the neighborhood
- Evoke the appropriate emotions
The Benefits Of Playing Background Music During An Open House
Playing background music during an open house has several benefits, such as:
- Creating a calming atmosphere
- Enticing visitors to stay longer and become more familiar with the house
- Reducing perceived wait times
- Putting your visitors in a buying mood
Turn to SiriusXM Music for Business for the Open House Music You Want
Now that you know the benefits of open house music, you’re ready for the next step. SiriusXM Music for Business offers hundreds of options carefully curated to evoke the mood you want for your event. Subscribing is easy, and the cost is affordable — just $26.95 a month. Contact us now for the best music for your open house.
