Background Music Strategy
10 Minute Read
What is the Best Type of Music to Play in a Retail Store?
by Ryan Santangelo, Ph.D., Co-Founder & CEO, Dynamic Media
It’s no secret that music can influence our moods and emotions. But what you may not know is that it can also affect our buying habits. Studies have consistently shown that the right background music can positively affect shopping behavior and consumer retention.
It’s never been more critical for business owners to consider their retail store music playlist carefully. So, what is the best type of music to play in a retail store?
Read on to learn how you can find the retail store music to help improve the customer experience, solidify your brand, and increase your store’s performance.
What Makes for Good Music for a Retail Store?
The best music for retail stores has the power to influence shoppers’ behavior. It can alter our mood, improve our focus, and make us more productive. For businesses, this means that playing the right music can positively impact customers.
Music can create a feeling of relaxation and comfort in a retail setting, making shoppers more likely to linger and browse. It can also help cover up background noise, reducing distractions and making it easier for customers to concentrate on their shopping experience.
Music can also help to create a sense of urgency, prompting shoppers to make impulse purchases before a sale ends. In addition, retailers can use music to target specific demographics, such as playing pop songs to appeal to younger shoppers.
Ultimately, the best retail store music playlist will create an enjoyable and inviting atmosphere that encourages customers to spend more time in the store and makes them more likely to make a purchase.
By carefully choosing the right mix of music, businesses can create an immersive and unforgettable shopping experience for their customers.
Match the Music to Your Brand
When it comes to choosing the right retail store music playlist, there are a few factors to consider.
First, the genre of music should be appropriate for the type of store. For example, an upscale boutique would likely want to avoid aggressive rock or rap songs, while a more laid-back clothing store might be able to get away with playing softer music.
Ultimately, the goal is to choose a retail store music playlist that will complement the store’s overall atmosphere and appeal to its target customers.
The best music for your retail store will align with your brand identity and create associations between the music being heard and the products being offered in the store. Positive associations will increase consumer happiness and retention.
By considering these factors, retailers can ensure that they make the most of their background music.
Find the Perfect Tempo and Volume
If you’ve ever stepped into a retail store and been bombarded by blaring music, you know how important it is to get the volume and tempo right. Too loud and you’ll be driven out the door; too soft and no one will even notice it’s playing.
So how do you find that perfect balance for your retail store music playlist?
The first step is to assess the acoustics of your store. If you have a lot of hard surfaces (like tile floors or bare walls), the sound will carry further and be more noticeable, so you’ll want to adjust the volume accordingly.
Next, consider the type of store you have. A fast-paced boutique will need a quicker tempo to match the energy of the space, while a slower-paced store like home goods or electronics will require more subdued music.
Finally, consider your customer base. The best music for retail stores that cater to a younger crowd is upbeat popular songs; an older demographic will appreciate mellower tunes.
Once you’ve taken all of these factors into account, finding the perfect volume and tempo for your retail store music should be a breeze! Overall, good music for a retail store will be well-balanced, keeping your customers happy and enthusiastic about shopping with you.
How Do I Stream Music in My Retail Store?
Retail store music providers come in all shapes and sizes. As previously discussed, the best music for retail stores will support your brand and create a positive shopping experience for your customers. Having options regarding your retail store music playlist is the best way to ensure that you can always find what you are looking for in background music.
It is also important to make sure that your music is legal and properly licensed for public exhibition. Retail store music providers, such as SiriusXM Music For Business, offer services that satisfy all of these requirements, giving you choice, flexibility and peace of mind that you are playing legal music that increases customer engagement.
SiriusXM Music For Business
SiriusXM Music for Business has over 240+ channels to choose from. With our plans, you can get the best music for your retail store — all commercial-free and licensed from today’s top artists. You’ll be able to access your playlists anywhere, anytime from mobile, PC or a dedicated player. Get our music streaming services for only $26.95 a month.
Pandora Music for Retail Stores
Included in your SiriusXM Music For Business subscription, Pandora Music for retail stores offers over 10,000 artist stations with customizable playlists. Make the retail store music playlist that fits perfectly with your business’s brand identity.
Get the Best Music for Retail Stores with SiriusXM Music For Business
The best type of music to play in a retail store is the music you choose yourself. Alleviate the headache that comes with other streaming services and upgrade to the best music for retail stores. Streaming music is easy when with access to the music professionals available with SiriusXM Music For Business. Develop your very own retail store music playlists to match your brand and personality. With Pandora Music, retail stores gain access to thousands of artists and supreme control of their music library. Choose from 240+ channels of licensed music presented without commercials or interruptions when you sign up with SiriusXM Music For Business.